Boom! was a unique partnership between the private sector and third sector, designed to revitalise volunteering for young people across the country.

Supported by Clubs for Young People, MTV, vInspired and Tom Tom Nation, the project taught young people to make films about where they live and their concerns and interests. The young participants were then encouraged to use their films to raise awareness and campaign on their local community issues.

We produced collateral to engage young people and encourage them to sign up to the initiative in over 1,000 youth clubs. More than 2,000 youth club volunteers were trained to lead activities in their clubs and some of the films were broadcast on MTV.