We have been working with St Paul’s Forum since 2005, when we designed the print marketing materials for their annual public lectures. We produced a distinct style to brand these events up until St Paul’s Cathedral undertook an extensive rebranding exercise in 2010.
We approached the challenge of applying the cathedral’s new brand identity to the events series with vigour and enthusiasm, seeing it as an opportunity to produce something fresh and engaging. The rigid typographic rules of the new brand guidelines encouraged us to find alternative solutions to presenting the words of the programme title – ‘Love Suffering Death Happiness’.
The resulting communications were so successful that the events programme drew bigger audiences than ever before. Our solution to the restrictions of the guidelines meant that we were asked to expand our services throughout St Paul’s and have continued to work on materials for the Forum.
“Moore & Moore Creative’s designs have certainly helped us establish our programme as professional and attractive with audiences both inside and outside the church, and they’ve been key to establishing our profile and raising bigger audiences. What’s unusual about them is the quality of collaboration – they really listen to what our hopes and goals are for the work, and represent that fully and successfully, so the designs don’t just look good, they really encapsulate what we’re about.”
Head of St Paul’s Forum