We were delighted to win the pitch to design and produce the 2012 Impact Report for the Mayor’s Fund for London – a charity that improves the life chances and aspirations of disadvantaged children, young people and their families by supporting projects across the capital. And when 4 in 10 children in London live in poverty there is a real and urgent need.

The Mayor’s Fund for London believe that the way out of poverty is through a decent job. Indeed, their projects seek to make sure that London’s future workforce are equipped with the skills to escape poverty.

Our concept for the Impact Report was designed to illustrate the idea that the city’s future is in the hands of todays children. We developed a publication detailing how the charity’s projects support young Londoners, in the areas of health, safety and well-being, core skills such as numeracy and literacy and employment. Alongside the incredible facts and stats highlighted throughout the report, we depicted potential future careers for young people to underscore the impact of the Fund’s work in London’s most deprived boroughs.