More than 12 million Brits are now taking a winter holiday each year, with many opting for New Year breaks around the UK.
And growing numbers of tourists are choosing to support hotels, visitor attractions and restaurants across the UK that are eco-friendly and sustainable.
The trend is being led by non-profit organisation Green Tourism, who are helping environmentally-aware travellers choose the best destinations for green holidays.
The organisation runs an award scheme that rates businesses based on their level of sustainability.
Advisors visit each Green Tourism member every two years to assess a range of areas such as energy and water efficiency, waste management, biodiversity and social and ethical choices.
Those that meet the standard receive either a bronze, silver, or gold certificate.
A bronze certificate indicates the business is ‘committed’, purchasing products such as Fair Trade coffee and promoting local public transport.
Gold certificates are given for ‘inspirational’ and ‘outstanding’ efforts, which include working with local suppliers and using renewable technologies.
Established in 1997, Green Tourism currently has 2,052 members across the UK and Ireland, of which 848 have gold awards.
They have also assessed businesses in Italy and Canada and Zimbabwe, making them the world’s largest and most established sustainable certification programme in the world.
News of their growing membership come after it was revealed in the World Travel Market 2015 Industry Report earlier this year that six in ten UK holidaymakers now claim to be environmentally aware.
Green Tourism’s YouTube channel has a large number of videos of good practice, interviews with members and suppliers.
For a full guide on Green Tourism members and information on green holidays, accommodation and tourist attractions, visit www.green-tourism.com
Happy Christmas from everyone here at Moore & Moore!