Founded in 2004 by Bethlehem Tilahun Alemu in her own community of Zenabwork, Ethiopia; soleRebels is a footwear company like no other.
Bethlehem’s idea initially was to create a company that provided jobs for people locally, that tapped in to their skills and heritage and used materials that could be locally sourced and most importantly, re-cycled. The re-cycled car tyre shoe for instance has been part of Ethiopian life for as long as there have been car tyres.
There is so much to say about solRebels, across all aspects of the business, whether it be that its workers earn 233% more than the industry average or that the company provides transport to work for disabled workers, to name just two. We highly suggest you have a look at the soleRebels website and see for yourself. In a decade, Bethlehem has managed to not only create the fastest growing African footwear brand, but also the first global footwear brand to emerge from a developing nation.
With shops around the world, the only bad news for us here in the UK, that soleRebels are yet to open one over here. However, as they continue to expand, we’re sure it’ll only be a matter of time, and what’s more … worth the wait.